Website Design and Content
Internet marketing is different than traditional
methods. Your potential clients are 'web surfers' they might spend an average of 1-2
minutes visiting your site. If your site isn't designed to grab and catch their
interests, you've lost them fast. Good website design will
help hold their interests.
- Easy Navigation - If they can find useful information
quickly without having to click '100' times to find substance, your potential customers
will appreciate it.
- Good Content - Web content should be updated regularly to
keep the interest of your 'regulars'
- Graphic images and text should load as quickly as
- In our website design we avoid frames, pop-up windows and
animated banners. All of these are annoyance over-head. If you wish to incorporate
them into your website, do so with caution.
- Use Meta Tags to help rank and list your web pages within
the Search Engines. See Internet Search Functions and
Meta Tags for more details.
Yellow Pages & Directories
A good way to get exposure and most listings are Free.
Some common back end phone directories that supply their directories to major
Search Functions include:
|GTE Superpages / Big Yellow
||AOLNet Find, Lycos, Go/InfoSeek
Call, email, or fax for free
||Charges for listing in their
|| Uses directories supplied by: Ameritech
US West Dex
a US West Dex listing is costing $15.00 (email & website link)
Link Strategies are
great. You find other websites that compliment your website and
request a link. Typically they will request a reciprocal link of you, so it's good
to build in a 'link' page to provide the ability for reciprocal links.
Using this method you can direct
traffic and share potential customers with other website ventures and the cost is
typically free. You can also increase your 'popularity ranking' with Search Functions
using links. See Internet
Search Functions and Meta Tags for more details.
Some sites will request that you pay for a link.
Ensure that their site is receiving enough traffic to make this worth your while,
as there are so many that are willing to exchange links with you for free. Ask to verify
their statistics on-line prior to paying for the link.
Use 'users' verses 'hits' per day to calculate site
popularity - one user may hit 20 pages - so hits are higher but doesn't give you a good
feel for how many visitors your site has had.
There are several on-line tools to help you determine
hits to a page. One tool that can give you a general idea of statistics
If you download the Alexa plug-in you can bring up any website and 'right click' in
your browser to display Alexa statistics. Although the numbers are pretty general (<
top 100,000 - top 100,000) it's a handy tool. We would recommend a site was receiving at
least 2 stars from Alexa before I purchased a link. To download the Alexa plug-in go
Banner Strategies are touted
to be great. We are currently in the process of researching their claims but as of
today, I would have to say - I don't totally agree.
You can join a Banner Exchange
program for free. You submit a banner of your website to be displayed on
'random' websites chosen by them. In exchange you input a banner tags on your
website for 'other' websites. Which ones are displaying on your pages differs each
We consider website space and usage a premium.
Listing someone's banner 468x60 pixel space can take up valuable space. Animated
banners distract the viewer from the content you are trying to provide.
To create a banner you can use a photo editor program
and create and image that is 468 width x 60 pixels high in size. Most Banner
Exchanges also request that you keep the file size down to 10-12K in size. If you
want to add animation you can use a shareware program - GIF Construction Set Professional
to help you. To download GIF go to: http://www.mindworkshop.com/alchemy/alchemy.html
Banner Exchange Advertising can be purchased from
Alta Vista, Lycos, etc for under $1000.00. To view rates and areas for advertising
please see http://store.linkexchange.com.
We are continuing this research and will have a solid
opinion formed soon of whether we consider Banner Linking worth it's cost in premium
Internet advertising is aware of the potential
customers out there and are charging a premium prices for on-line advertising.
One small advertising banner on Yahoo can run you
$1,000.00 for a week. Most will refer you to the Banner Link Exchange if your on-line
advertising budget is under $30,000. An AOL advertising can cost as much at $5000
per week. Our thoughts on that is - if people don't pay that price, then they
wouldn't be inclined to charge the outrageous figures. Law of supply and demand.
Other on-line advertising will charge you with a
'click-through' pricing scheme. You will be charge according to how many
'clicks' (people directed to your site through their advertising). Click pricing
schemes vary. Click through sites include AOL (America On Line) and other lucrative
Internet advertising spots.
The problem with click through advertising is that
you don't have a solid price of what this advertising will cost - until after the fact.
E-mail marketing can consists of Spamming and
How many of you like and read SPAM
mail? Spam e-mail can hurt your business reputation beyond compare.
Another e-mail strategy is opt-email. Opt-email
uses the fact that the potential customer has already agreed and expressed an interest in
your website content area. You can purchase a opt-email mailing list from Internet
mail list providers. Costs for these lists average from 15 cents - 20 cents per e-mail
Ensure you are buying a list from a
reputable company and not just a company that has gathered a bunch of e-mail address. This
may you are truly doing an opt-email mailing and not a 'spamming' mailing.
On-line Classifieds and Auctions
There are several places to post on-line classifieds
and list your products in on-line auctions. Our experience from these has been good
and bad. We have developed the following guidelines based on our
On-line classifieds -
Provide a good method for listing your items. Most on-line classifieds won't let you
reference your website directly, so it is typically per product sales and exposure.
On-line Auctions - For
the most part if your product is over $200 per item, on-line
auctions won't bring you many potential customers.
Initially we were told these were valuable sources
for website traffic. After sending out some messages and being 'yelled' at for
spamming by members of the usernet groups, we've learned differently.
These newsgroups have rules and much like spam, most
don't appreciate being blasted with blatant advertising. There
are specific newsgroups that can provide you a good marketing arena, but you should
be careful with blasting any and all newsgroups with your advertising hence it becomes
Traditional Marketing Strategies
Never give up
Traditional Marketing Strategies - Let me repeat that to make an
impression - Never give up Traditional Marketing
Strategies. They are a great source for directly traffic to your
- Put your website address on everything you own, flyers,
brochures, business cards, etc.
- Mention your website in your phone messages