Design and Content
Internet marketing is
different than traditional methods. Your potential clients
are 'web surfers' they might spend an average of 1-2 minutes
visiting your site. If your site isn't designed to
grab and catch their interests, you've
lost them fast. Good website design will help hold
- Easy Navigation - If they
can find useful information quickly without having to
click '100' times to find substance, your potential
customers will appreciate it.
- Good Content - Web content
should be updated regularly to keep the interest of your
- Graphic images and text
should load as quickly as possible.
- In our website design we
avoid frames, pop-up windows and animated banners. All
of these are annoyance over-head. If you wish to
incorporate them into your website, do so with caution.
- Use Meta Tags to help rank
and list your web pages within the Search Engines.
Search Functions and Meta Tags for more
Pages & Directories
A good way to get exposure
and most listings are Free. Some common back end
phone directories that supply their directories to major
Search Functions include:
Superpages / Big Yellow
Find, Lycos, Go/InfoSeek
email, or fax for free listing
for listing in their phone directory
directories supplied by: Ameritech
a US West Dex
listing is costing $15.00 (email & website
link) per month.
Strategies are great. You find other websites
that compliment your website and request a link.
Typically they will request a reciprocal link of you, so
it's good to build in a 'link' page to provide the ability
for reciprocal links.
this method you can direct traffic and share potential
customers with other website ventures and the cost is
typically free. You can also increase your 'popularity
ranking' with Search Functions using links. See Internet
Search Functions and Meta Tags for
Some sites will request
that you pay for a link. Ensure that their site
is receiving enough traffic to make this worth your while,
as there are so many that are willing to exchange links with
you for free. Ask to verify their statistics on-line prior
to paying for the link.
Use 'users' verses 'hits'
per day to calculate site popularity - one user may hit 20
pages - so hits are higher but doesn't give you a good feel
for how many visitors your site has had.
There are several on-line
tools to help you determine hits to a page. One tool
that can give you a general idea of statistics Alexa.
If you download the Alexa plug-in you can bring up any
website and 'right click' in your browser to display Alexa
statistics. Although the numbers are pretty general (<
top 100,000 - top 100,000) it's a handy tool. We would
recommend a site was receiving at least 2 stars from Alexa
before I purchased a link. To download the Alexa
plug-in go to www.alexa.com.
Banner Strategies are touted
to be great. We are currently in the process of
researching their claims but as of today, I would have to
say - I don't totally agree.
can join a Banner Exchange program for free.
You submit a banner of your website to be displayed on
'random' websites chosen by them. In exchange you
input a banner tags on your website for 'other' websites.
Which ones are displaying on your pages differs each day.
We consider website space
and usage a premium. Listing someone's banner 468x60 pixel
space can take up valuable space. Animated banners
distract the viewer from the content you are trying to
To create a banner you
can use a photo editor program and create and image that is
468 width x 60 pixels high in size. Most Banner
Exchanges also request that you keep the file size down to
10-12K in size. If you want to add animation you can
use a shareware program - GIF Construction Set Professional
to help you. To download GIF go to: http://www.mindworkshop.com/alchemy/alchemy.html
Advertising can be purchased from Alta Vista, Lycos, etc for
under $1000.00. To view rates and areas for
advertising please see http://store.linkexchange.com.
We are continuing this
research and will have a solid opinion formed soon of
whether we consider Banner Linking worth it's cost in
premium website space.
Internet advertising is
aware of the potential customers out there and are charging
a premium prices for on-line advertising.
One small advertising
banner on Yahoo can run you $1,000.00 for a week. Most
will refer you to the Banner Link Exchange if your on-line
advertising budget is under $30,000. An AOL
advertising can cost as much at $5000 per week. Our
thoughts on that is - if people don't pay that price, then
they wouldn't be inclined to charge the outrageous figures.
Law of supply and demand.
Other on-line advertising
will charge you with a 'click-through' pricing scheme.
You will be charge
according to how many 'clicks' (people directed to your site
through their advertising). Click pricing schemes
vary. Click through sites include AOL (America On
Line) and other lucrative Internet advertising spots.
The problem with click
through advertising is that you don't have a solid price of
what this advertising will cost - until after the fact.
E-mail marketing can
consists of Spamming and opt-email.
How many of
you like and read SPAM mail? Spam e-mail can
hurt your business reputation beyond compare.
Another e-mail strategy
is opt-email. Opt-email uses the fact that the
potential customer has already agreed and expressed an
interest in your website content area. You can
purchase a opt-email mailing list from Internet mail list
providers. Costs for these lists average from 15 cents - 20
cents per e-mail address.
you are buying a list from a reputable company and not just
a company that has gathered a bunch of e-mail address. This
may you are truly doing an opt-email mailing and not a
Classifieds and Auctions
There are several places
to post on-line classifieds and list your products in
on-line auctions. Our experience from these has been
good and bad. We have developed the
following guidelines based on our experiences.
classifieds - Provide a good method for listing
your items. Most on-line classifieds won't let you
reference your website directly, so it is typically per
product sales and exposure.
Auctions - For the most part if your product is over
$200 per item, on-line auctions won't bring you
many potential customers.
Initially we were told
these were valuable sources for website traffic. After
sending out some messages and being 'yelled' at for spamming
by members of the usernet groups, we've learned differently.
These newsgroups have
rules and much like spam, most don't appreciate being
blasted with blatant advertising. There
are specific newsgroups that can provide you a good
marketing arena, but you should be careful with
blasting any and all newsgroups with your advertising hence
it becomes newsgroup spamming.
give up Traditional Marketing Strategies - Let
me repeat that to make an impression - Never
give up Traditional Marketing Strategies.
They are a great source for directly traffic to your
- Put your website address
on everything you own, flyers, brochures, business
- Mention your website in
your phone messages